Lifestyle branding

A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.

Each individual has an identity based on their choices, experiences, and background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell product by convincing potential customers that this identity will be reinforced or supplemented if they publicly associate themselves with the brand.

Louis Vuitton is a classic example of lifestyle branding, with there clever marketing and advertisements they have managed to become the largest luxury brand in the world. 

keeping most of there marketing strategies private is only helping there brand to become even bigger, despite the 18% of copy-write in the fashion industry is based on the Louis Vuitton logo and products alone.  

When advertising in magazine campaigns, billboards or now even with the release of there first ever 90 second TV commercial, you will see that the company has replaced models with celebrities, making the lifestyle they have created an even more desirable than before and continuing to draw on the opulent tradition of the french aristocracy. 

As seen in the images below Louis Vuitton using several big celebrities to promote there brand, Also selling the dream lifestyle, Rock star, Film star and Pop star.